Platform Features

Every tool you need to dominate Meta Ads

Metravio combines deep campaign analytics, real time competitor intelligence, and AI powered recommendations into one platform. No spreadsheets. No guessing.

Core

AI Campaign Intelligence

Every campaign gets a deep AI analysis covering performance strengths, audience fatigue signals, creative wear, budget efficiency, and a prioritised action plan. Know exactly what to fix and in what order.

  • Automated SWOT analysis per campaign
  • Frequency fatigue detection with alert thresholds
  • Budget efficiency scoring across all active campaigns
  • Prioritised action plan with estimated impact
  • Historical trend analysis and anomaly detection
Campaign Health Score
Your brand vs industry average
ROASCPLCTRFrequencyReachConversion
Your brand
Industry avg
Pro

Competitor Ad Intelligence

Metravio scans the Meta Ads Library in real time to surface every ad running in your niche. Our AI identifies what is working, how long each ad has been running, and delivers a step by step strategy to replicate winning angles for your brand.

  • Automatic niche detection from your own campaigns
  • Real time Meta Ads Library search by keyword and industry
  • Longevity scoring: ads running 30 plus days are proven converters
  • AI generated replication strategy with copy angle suggestions
  • Side by side competitor ad comparison
CPL Trend After Using Competitor Intelligence
Average across Metravio Pro users (8 weeks)
W1W2W3W4W5W6W7W8$0$15$30$45$60
Without Metravio
With Metravio
Pro

Market Intelligence

Region specific benchmarks, audience insights, and copy strategies for every major market. Know what CPL, CTR, and ROAS benchmarks look like in the UK, US, Europe, Australia, Canada, and globally before you spend a single dollar.

  • CPL benchmarks for 6 major regions
  • Top performing audience segments per region
  • Copy angle strategies that convert in each market
  • Seasonal trends and peak spending windows
  • Currency and cultural context for international campaigns
Market Intelligence
CPL benchmarks across 6 regions
United Kingdom
$12.40
United States
$18.20
Europe
$9.80
Australia
$14.60
Canada
$13.10
Global avg
$15.30
Avg CPL by region — updated monthly
Core

Budget Intelligence

Real time budget tracking with overspend alerts, monthly projections, and a budget simulator. Model different spend scenarios before committing and get alerts the moment you are on track to exceed your monthly cap.

  • Monthly budget tracker with real time burn rate
  • Overspend alerts at 80%, 90%, and 100% thresholds
  • Month end projection based on current daily rate
  • Budget simulator: model spend scenarios before committing
  • Per campaign budget allocation recommendations
Monthly Budget Tracker
March 2026 — $4,000 budget
Spent: $3,24081% used
Daily avg
$108
Projected
$3,996
Remaining
$760
Days left
7 days
On track to hit budget in 7 days. Consider pausing low-ROAS campaigns.
Core

Frequency Alerts

Automatic alerts when your audience is seeing your ads too often. Frequency fatigue is one of the biggest silent budget killers in Meta Ads. Metravio catches it before it damages your CPL and ROAS.

  • Frequency monitoring across all active ad sets
  • Configurable alert thresholds (default: 3.0 per 7 days)
  • Audience overlap detection across campaigns
  • Recommended actions: pause, refresh creative, or expand audience
  • Historical frequency trend charts per campaign
Frequency Alerts
Active ad sets — last 7 days
Webinar Retargeting
Pause immediately
5.2x
Lookalike 2% UK
Refresh creative
3.8x
Interest: Marketing
Healthy
2.1x
Broad Audience
Healthy
1.4x
Alert threshold: 3.0 per 7 days
All plans

AI Assistant

A campaign aware AI that knows your full account: your spend, your ROAS, your top campaigns, your competitor landscape, and your market. Ask anything and get specific, actionable answers grounded in your real data.

  • Full account context: campaigns, spend, ROAS, adsets
  • Competitor intelligence context from your latest searches
  • Market benchmarks for your region baked in
  • Conversation history for multi turn analysis
  • Suggested prompts tailored to each dashboard section
AI Assistant
Why is my CPL increasing this week?
Your CPL rose 23% this week. The Webinar Retargeting adset has a frequency of 5.2 — your audience is fatigued. Pause it and test a new creative angle.
What should I test next?
Based on your competitor data, 3 rivals are running testimonial-style video ads. Your top performing creative is static. Test a 15s talking-head video with a strong hook.

All features. One platform. Zero guesswork.

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